CHINESE YOGURTENJOY

HAPPINESS.

Brand Story

品牌故事

R&B始创于2006年，秉承着“一杯幸福的茶，走向世界，成就不凡”的品牌初心，通过不断创新探索，至今成为新疆益菌厚酸奶的引领者。

近20年的发展，R&B一直致力于引领东方茶饮的创新；通过打造【益菌厚酸奶】系列产品，用天然牧场的新鲜风味，激发充满自由、幸福的生活方式，以真实的原料与匠心专研为动力，通过不断创新探索，链接自然与生活，分享快乐和幸福。

R&B was founded in 2006 with the brand mission of “a cup of happy tea, going global, achieving excellence”. Through continuous innovation and exploration, it has become the leader of yogurt in Xinjiang.

With nearly 20 years of development, R&B has been committed to leading the innovation of Eastern tea drinks. By creating the “Yiqichou Yogurt” series of products, it uses the fresh flavor of natural pastures to inspire a free and happy lifestyle. It takes real ingredients and craftsmanship as its driving force, and through continuous innovation and exploration, it links nature and life, and shares happiness and happiness.